Subject list: Marketing
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Perspectives on Brand Management The time for an up-to-date and authoritative text on brand management has come. Perspectives on Brand Management is an exciting edited text—based on the latest Australian, New Zealand and international research from a hand-picked team of experts—and explores and analyses the issues, trends and challenges in the dynamic field of brand management. Key features: treats core branding theory as well as ‘perspectives’ and ‘branding futures’; broad selection of Australian, NZ and international contributors; cohesion and theoretical integration provided across the text. For more information on this title, download this text's TIPS sheet, which includes the table of contents and background information about the author. To order click here. To request an inspection copy click here.
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Retail Marketing:
A Branding and Innovation Approach
Retail Marketing has been specifically written for tertiary students of retailing at either undergraduate or postgraduate level. The main aim of this textbook is to take students on an exciting and enjoyable journey through the major aspects of retail marketing in the Australian and New Zealand environments. It would also be suitable for business people anywhere in the supply chain who want to understand contemporary retailing theory and practice, and could also be an excellent resource for executive development programs. For more information on this title, download this text's TIPS sheet, which includes the table of contents and background information about the author. To order click here. To request an inspection copy click here.
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