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Small Business Management
Second Edition
Tim Mazzarol & Sophie Reboud
ISBN: 9780734610362 / 978-0-7346-1036-2
Price: A$69.95 NZ$83.95 US$59.95
Binding: Softcover
Trim: 245 x 185 mm 520 pp
Copyright: 2011
The aim of this text is to familiarise students with the theory and practice of small business management and challenge assumptions that may be held about the way small business management can or should adopt the management practices of larger firms.
For students interested in establishing and managing their own small firm, this book should help them to focus their thinking on the realities of life as a small business owner-manager – both its challenges and its rewards.
For postgraduate students that are keen to ‘make a difference’, this text should enable them to understand how they might consult to small firms and assist owner-managers to establish and grow their ventures.
In addition to students enrolled at universities and colleges, this book should also prove useful to small business owner-managers as a general guide on how they might better manage their operations.
Managers in large corporations and financial institutions who deal with small businesses as clients or suppliers, and professionals such as accountants, lawyers and consultants who provide advice and other services to small businesses will also find the book of interest.
The text also has relevance to the general reader interested in the significant contribution that the small business sector plays in the national economy of Australia and many other countries around the world.
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Chapter 1 - The role of the small business in the economy and government policy
Chapter 2 - Entrepreneurs versus owner-managers – theories of new venture creation
Chapter 3 - Surviving the early years – screening the business opportunity
Chapter 4 - The process of planning and strategy in the small firm
Chapter 5 - Creating customers
Chapter 6 - Financing the small firm: Part 1 – Debt versus equity
Chapter 7 - Financing the small firm: Part 2 – Cash flows, credit and working capital
Chapter 8 - The process of growth in the small firm
Chapter 9 - Small firms and human resources – coaching and building teams
Chapter 10 - Franchising – An alternative to going solo? & legal issues facing small business
Chapter 11 - Small firms and family business
Chapter 12 - The owner-manager and the troubled company
Chapter 13 - Buying, selling and valuing the business
Tim Mazzarol is a Winthrop Professor within the UWA Business School where he specialises in marketing, strategy, entrepreneurship and innovation. He is a member of the Australian Market and Social Research Society as well as an affiliate Professor at the Burgundy School of Business, Groupe ESC Dijon Bourgogne, France.
Tim has over fifteen years’ experience working in small business development roles, and has extensive experience in designing, developing and delivering management education programs to both undergraduate and postgraduate students. He is widely published both nationally and internationally within the field of entrepreneurship and small business management, and is a member of the Academy of Management, the Australian and New Zealand Academy of Management, the International Council of Small Business, and the Australian Institute of Management.
Sophie Reboud is the Head of Research and a Professor of Strategy and Management of Innovation at the Burgundy School of Business (BSB), Groupe ESC Dijon Bourgogne in France. In 2011, Sophie was appointed an Honorary Research Fellow of the University of Western Australia in recognition of her outstanding contribution to research collaboration with UWA. Her research, in the area of strategic management of innovation and technology, is widely published.