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Retail Marketing
Dale Miller
ISBN: 9780734610584 / 978-0-7346-1058-4
Price: A$59.95 NZ$71.95 US$49.95
Binding: Softcover
Trim: 245 x 185 mm 350 pp
Copyright: 2008
Retail Marketing has been specifically written for tertiary students of retailing at either undergraduate or postgraduate level. The main aim of this textbook is to take students on an exciting and enjoyable journey through the major aspects of retail marketing in the Australian and New Zealand environments. It would also be suitable for business people anywhere in the supply chain who want to understand contemporary retailing theory and practice, and could also be an excellent resource for executive development programs.
As the retailing world continues to change dramatically and irrevocably, the best way for retailers to succeed in such a turbulent context is to have sharper, more purposeful retail strategies underpinned by retailer branding and innovation.
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Part A: The Context of Retailing
Chapter 1 - An introduction to retailing
Chapter 2 - Retail strategy, branding & innovation
Chapter 3 - Market sensing & understanding
Part B: Designing the Retail Mix
Chapter 4 - Merchandising
Chapter 5 - Store design
Chapter 6 - Location
Chapter 7 - Retail promotion
Chapter 8 - Retail pricing
Chapter 9 - Retail selling & customer service
Part C: Implementation
Chapter 10 - Retail operations, performance management and support systems
Part D: Retail Opportunities & Challenges
Chapter 11 - Retail innovation & sustainable retailing
Dr Dale Miller PhD Newcastle, MBA South Australia, B App Sc (OccThy) LaTrobe is one of Australia’s leading retailing academics, particularly in retail innovation and branding, retail history and archival research. She lectures in retail branding and innovation, retail marketing, shopping mall marketing and management, e-retailing, and marketing channels and retail supply chains in the Department of Marketing, Griffith University in Queensland. Her research focuses on retail and distribution innovation and branding, cross-cultural retailing, branding communities and retail business history, and has been published in various international scholarly journals. Dale has authored and co-authored books, book chapters and case studies.