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Marketing
Perspectives on Brand Management
Readings and Cases in Sustainable Marketing
Retail Marketing
Serving Customers
Social Marketing
Perspectives on Brand Management
Editor: Mark D Uncles
ISBN: 9780734610652 / 978-0-7346-1065-2
Pages: 330 pp
Copyright: 2011
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Readings and Cases in Sustainable Marketing
A Strategic Approach to Social Responsibility
Clare D'Souza, Mehdi Taghian & Michael Polonsky
ISBN: 9780734610850 / 978-0-7346-1085-0
Pages: 394 pp
Copyright: 2011
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Retail Marketing
Dale Miller
ISBN: 9780734610584 / 978-0-7346-1058-4
Pages: 350 pp
Copyright: 2008
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Serving Customers
Global Services Marketing Perspective
Editors: Raymond P Fisk, Rebekah Russell-Bennett & Lloyd C Harris
ISBN: 9780734610997 / 978-0-7346-1099-7
Pages: 376 pp
Copyright: 2013
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Social Marketing
Good Intentions
Cynthia Webster, Leanne Carter, Steven D’Alessandro & David Gray
ISBN: 9780734611321 / 978-0-7346-1132-1
Pages: 350 pp (approx.)
Published Date: February 2013
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