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Perspectives on Brand Management

Perspectives on Brand Management


Editor: Mark D Uncles


ISBN: 9780734610652 / 978-0-7346-1065-2

Pages: 330 pp
Copyright: 2011

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Readings and Cases in Sustainable Marketing

Readings and Cases in Sustainable Marketing
A Strategic Approach to Social Responsibility


Clare D'Souza, Mehdi Taghian & Michael Polonsky


ISBN: 9780734610850 / 978-0-7346-1085-0

Pages: 394 pp
Copyright: 2011

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Retail Marketing

Retail Marketing


Dale Miller


ISBN: 9780734610584 / 978-0-7346-1058-4

Pages: 350 pp
Copyright: 2008

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Serving Customers

Serving Customers
Global Services Marketing Perspective


Editors: Raymond P Fisk, Rebekah Russell-Bennett & Lloyd C Harris


ISBN: 9780734610997 / 978-0-7346-1099-7

Pages: 376 pp
Copyright: 2013

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Social Marketing

Social Marketing
Good Intentions


Cynthia Webster, Leanne Carter, Steven D’Alessandro & David Gray


ISBN: 9780734611321 / 978-0-7346-1132-1

Pages: 350 pp (approx.)
Published Date: October 2013

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