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Entrepreneurial Management
Stephen Choo
ISBN: 9780734610140 / 978-0-7346-1014-0
Price: A$64.95 NZ$77.95 US$54.95
Binding: Softcover
Trim: 250 x 200 mm 320 pp
Copyright: 2006 pp
Stephen Choo's Entrepreneurial Management text provides students with a comprehensive coverage of key topics in the study and experience of
entrepreneurship. Aimed at a second or third year undergraduate course in Entrepreneurship, this text can also be used by MBA students and practicing entrepreneurs seeking professional guidance to achieving business success.
For this book, the work of specialists in various fields of entrepreneurship has been combined to provide a comprehensive introduction to the world of business and its most important role player, the entrepreneur. In the development phase of this book, entrepreneurs who had started and managed their own businesses were consulted.
The procedure that the entrepreneur has to follow before establishing a business is described in detail, and guidelines are provided on identifying a feasible business idea, carrying out a viability study, and finally drawing up a business plan.
Some of the most important and essential functions that have to be addressed by the entrepreneur, e.g. marketing, finance, operations, human resources and purchasing, are also dealt with as they are relevant to a start-up or new business.
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Part I - Concepts on entrepreneurship
Chapter 1 - Introduction to entrepreneurship
Chapter 2 - The entrepreneur
Part II - Developing the entrepreneurial idea
Chapter 3 - Generating a business idea
Chapter 4 - Entrepreneurial opportunity
Chapter 5 - Marketing research
Part III - Developing the business plan
Chapter 6 - The business plan
Chapter 7 - Entrepreneurial marketing - product & price
Chapter 8 - Entrepreneurial marketing - place & promotion
Chapter 9 - Operations management
Chapter 10 - Funding for entrepreneurial ventures
Chapter 11 - Basic accounting and bookkeeping
Chapter 12 - Analysing financial information
Part IV - Managing growth
Chapter 13 - International entrepreneurship
Chapter 14 - Franchising
Stephen Choo is Senior Research Fellow at the Centre for Entrepreneurial Management and Innovation at the Graduate School of Management—University of Western Australia. His previous position was the Associate Head of School and Head of Entrepreneurship at the School of Management—Curtin Business School. Prior to academia, Stephen assumed numerous senior management positions with several multinational corporations throughout East Asia. Between 1995 and 1998, he was Founder and Managing Director of an international foodservice company in Singapore.
Under Stephen’s leadership, the number of students enrolled at Curtin in the entrepreneurship area has grown exponentially to about 1,000 annually spread throughout Australasia. In recognition of his contribution to the tertiary sector, he was awarded a WA Business News 40under40 Award in early 2004. He was also nominated as a Finalist for Best Entrepreneurial Educator of the Year Award by Business Higher Education Round Table (BHERT).
Stephen Choo is Vice-Chair of Belmont Business Enterprise Centre (BEC), Founding Chair of Institute for Developing Entrepreneurial Actions & Studies (IDEAS) and a member of several professional bodies including the Australian Institute of Management (AIM), WA Chinese Chamber of Commerce and Small Enterprise Association of Australia and New Zealand (SEAANZ). He has published numerous papers on entrepreneurship and international franchising in several international academic refereed journals such as Asia-Pacific Journal of Management, Journal of Enterprising Culture, Journal of Property Management and Asian Affairs.