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Cases in International Business
Strategies for Internationalisation
Max Coulthard & Lawrie Dooley
ISBN: 9780734610775 / 978-0-7346-1077-5
Price: A$39.95 NZ$47.95 US$29.95
Binding: Softcover
Trim: 200 x 250 mm 116 pp
Copyright: 2010
Cases in International Business: Strategies for Internationalisation consists of twenty current and ‘classic’ business cases from Australia and our region. Many have an international focus and look at expansion either from or into Australia. Some even look at ‘negative’ expansion.
Each case is accompanied by review questions, to which solutions are available.
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Chapter 1 - Kirin Holdings Company Limited
Chapter 2 - Nudie
Chapter 3 - ANZ’s expansion into Asia
Chapter 4 - Tahbilk Wines
Chapter 5 - Student Housing Australia
Chapter 6 - Fonterra Cooperative Group
Chapter 7 - BlueScope Steel
Chapter 8 - Fosters in Vietnam
Chapter 9 - Starbucks
Chapter 10 - Qantas
Chapter 11 - Jetstar
Chapter 12 - GM Holden
Chapter 13 - Abercrombie and Fitch
Chapter 14 - Maersk Line
Chapter 15 - News Corporation
Chapter 16 - Fortescue Metals Group
Chapter 17 - Cotton On
Chapter 18 - Robert Bosch Australia Pty Ltd
Max Coulthard (BBus(Bkg&Fin) Chisholm I.T. MBA) is Senior Lecturer in the Department of Business and Economic at Monash University. His current research interests are International Business: strategy and negotiations; Entrepreneurship: corporate entrepreneurship; and Franchising. Max has published a number of journal articles, books and regularly presents at the Conference of Global Business and Technology Association.
Lawrie Dooley (BBus(Bkg&Fin) Chisholm I.T. MBA) is Senior Lecturer in the Department of Business and Technology Association.