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Cases in Entrepreneurship and Innovation
Readings and Cases
Tim Mazzarol
ISBN: 9780734611079 / 978-0-7346-1107-9
Price: A$39.95 NZ$47.95 US$29.95
Binding: Softcover
Trim: 200 x 250 mm 100 pp
Copyright: 2011
Cases in Entrepreneurship and Innovation provides relevant cases that help students to effectively apply the theory or principles being addressed in any small business management or entrepreneurship course. This casebook can be used successfully in a classroom or lecture environment to compliment undergraduate- or postgraduate-level lectures.
The cases in this casebook are all based on original research, real entrepreneurs and real businesses.
The educational value of these cases can be augmented when used in conjunction with Entrepreneurship and Innovation or Small Business Management – both published by Tilde University Press.
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Case set 1 - Entrepreneurship: A social and economic process Cases: Japan, Australia, Malaysia and Philippines
Case set 2 - The entrepreneur: Mind and action Case: Lessons from entrepreneurs
Case set 3 - The entrepreneurial process Cases: Malcolm and Richard
Case 4 - Intrapreneurship Case: Belmont ’City of Opportunity’
Case 5 - Small firms Case: The Stillroom
Case 6 - Adoption and diffusion of innovation Case: The Owen Gun
Case 7 - Planning and strategy in entrepreneurial ventures Case: Comfort Homes
Case 8 - Financing the venture Case: Mt Romance Australia Ltd
Case 9 - Technology, technopreneurs, disruptive innovations Case: Davies-Craig EWP
Case 10 - Social entrepreneurship and co-operative enterprise Case: Bendigo Bank
Case 11 - AQ2 Smartflow Case: AQ2 Smartflow Pty Ltd
Tim Mazzarol, BA (Hon), BEd, MBA, PhD is an Associate Professor in Entrepreneurship and Strategy at the Graduate School of Management, University of Western Australia and Director of the UWA Business School’s Centre for Entrepreneurial Management and Innovation (CEMI). He has extensive experience in designing, developing and delivering management education programs targeted at a wide range of levels from undergraduate to postgraduate.
He has over fifteen years of working within small business development roles including that of Senior Lecturer in Entrepreneurship at the School of Management, Executive Director of the Bank West Entrepreneurship and Business Development Unit at Curtin University of Technology, and Research Fellow within the Institute for Research into International Competitiveness (IRIC) at Curtin Business School.
He has ten years of experience with the Department of Foreign Affairs and Trade including a diplomatic posting to the Australian Embassy Bangkok. He was also an Assistant Agency Manager with National Mutual where he managed sales teams and dealt with numerous small business clients. He is a major share-holder and non-Executive Director of JMG Marketing (Aust) Pty Ltd.
Tim is an active member of the Australia and New Zealand Academy of Management (ANZAM), the International Council for Small Business (ICSB), the Small Enterprise Association of Australia and New Zealand (SEAANZ), the Entrepreneurship and Small Business (EISB) research network and the EISB research network of the European Foundation for Management Development (EFMD).
He is widely published both nationally and internationally within the field of entrepreneurship and small business management and is a member of the editorial advisory board for the Journal of Small Business Management, and Small Enterprise Research: the Journal of SEAANZ.
Tim has consulted widely to both government and industry including the Governments of Australia, Canada and Western Australia; and such organisations as Nokia, BankWest Ltd, StateWest Credit Society, the Water Corporation of WA, Wesfarmers Ltd, LandCorp, Woodside Ltd, the Small Business Development Corporation and a wide variety of small to medium enterprises. He is a member of the Scientific Advisory Committee of the Centre for Business Research (CEREN) at the Burgundy School of Business, Groupe ESC Dijon Bourgogne, France.