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Cases in Business and Management
Second Edition
Quamrul Alam & Nazmul Amin Majumdar
ISBN: 9780734610928 / 978-0-7346-1092-8
Price: A$39.95 NZ$47.95 USD$29.95
Binding: Softcover
Trim: 200 x 250 mm 264 pp
Copyright: 2011
Cases in Business and Management , Second Edition now consists of 18 current business cases from Australia, New Zealand and our region. This valuable and
yet affordable teaching resource has been designed for students of business, international business, and strategy for both postgraduate & undergraduate level.
Key Features
- Most cases either take or include an international perspective
- Includes cases that are timely and relevant to today’s global economic situation, including ABC Learning, the Tata Nano, and Wesfarmers
- Updates two cases on CSR and the global financial crisis
- Includes eight new cases: Gloria Jeans, Samsung, Harvey Norman, BHP, Grameen Bank (a micro-lender), Virgin Blue, Optus, and General Motors
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Chapter 1 - ABC Learning: Collapse of an entrepreneurial venture
Chapter 2 - Country Road: An iconic Australian brand
Chapter 3 - Virgin Blue (new case)
Chapter 4 - IFC Global Logistics: Supply chain integration
Chapter 5 - Kodak’s strategy
Chapter 6 - The Tata Nano: An inspiration from India
Chapter 7 - Wesfarmers: A diversified business model
Chapter 8 - Westpac Banking Corporation
Chapter 9 - Woolworths Limited: Retail leader in Australia
Chapter 10 - Samsung (new case)
Chapter 11 - Harvey Norman: Franchising model (new case)
Chapter 12 - Grameen Bank: Social entrepreneurship (new case)
Chapter 13 - Gloria Jeans (new case)
Chapter 14 - Australia Post
Chapter 15 - The CSR Policy of BHP (new case)
Chapter 16 - Optus: The rising star of a telco (new case)
Chapter 17 - Sub-prime crisis: A threat to global business
Chapter 18 - The GFC and General Motors (new case)
Dr Quamrul Alam is Senior Lecturer, Department of Management at Monash University in Melbourne Australia. Quamrul lectures in strategic planning, strategic management and international business. His research and teaching interests include the internationalisation of business, globalisation, business clusters, supply chain management, corporate social responsibility and public-private partnerships.
Nazmul Amin Majumdar is a doctoral research fellow, Department of Management at Monash University in Melbourne Australia. His areas of research currently include CSR & corporate governance.